Iconic Neighborhood Favorite Announces Official December 7th Grand Opening of New Location on 52nd Street & 2nd Ave

December 3rd, 2021

Rosa Mexicano announces the grand opening return of its “elevated fiesta,” to the east side neighborhood where the restaurant was introduced to New York in 1984

NEW YORK, NY – (December 3, 2021) – Rosa Mexicano Restaurants announces an official grand opening of its newest location at 251 East 52nd Street on the corner of Second Avenue on Tuesday, December 7th. While the restaurant had initially soft-opened earlier this year, it’s now offering the brand’s full elevated fiesta hi experience including signature menu items, cocktails, and margaritas to the neighborhood that had enthusiastically supported the brand since its inception in 1984.

“Josefina Howard, our founding chef, opened the first Rosa Mexicano in 1984 at 58th Street and First Avenue as a small neighborhood restaurant that won over loyal fans with its authentic Mexican cuisine, creative bar and spirits program, and signature warm hospitality, said President and CEO Jim Dunn.” “When we closed our original location one year ago, we did so with heavy hearts. Today, we are elated to announce the full return of Rosa Mexicano back to our neighbors in the Midtown East area.”

Rosa Mexicano’s new two-level restaurant, helmed by chef Judy Cooper, features dramatic design elements familiar to fans of the brand aimed at transporting guests on a unique culinary journey. There are various seating areas including total seating for 140, a 15-person bar, a private dining room for 30, and ample outdoor seating on both Second Avenue and 52nd Street.

The menu offers a contemporary interpretation of authentic Mexican cuisine featuring both beloved classics and innovative, sophisticated dishes that pay tribute to Mexico’s richly varied culinary regions. Rosa Mexicano’s renowned beverage program boasts over 100 varieties of tequila and agave-based spirits – and of course the restaurant’s signature frozen pomegranate margarita.

Rosa Mexicano is owned b, LLP who acquired the brand in March 2018.

“It has been our priority to grow Rosa Mexicano and this is the first step in the brand’s ongoing growth,” said Pericles Mazarakis, Managing Partner. “We have four additional locations throughout the northeast scheduled to open by Spring 2022.”

Rosa Mexicano operates restaurants in New York City at Lincoln Center and Union Square, and has locations in Boston, National Harbor (MD), and Hackensack (NJ). To learn more, visit www.RosaMexicano.com

About Rosa Mexicano
Headquartered in New York, Rosa Mexicano set a new standard for Mexican fine dining when it first opened its doors on the Upper East Side in 1984. Chef founder Josefina Howard played a leading role in defining what was then a revolutionary ‘new’ cuisine for American diners. Rosa Mexicano continues to deliver authentic, regionally inspired Mexican cuisine in a stylish, “elevated fiesta” atmosphere. For generations, the signature guacamole and frozen pomegranate margarita have been regarded as best-in-class. Today, the company operates restaurants across the northeast, including New York City, New Jersey, Maryland, and Boston. For more information, please visit www.rosamexicano.com

About TriSpan LLP (“TriSpan”)

Founded in 2015, TriSpan is a private equity firm with offices in London and New York that invests in
lower mid-cap companies in North America, Europe, and the United Kingdom with annual revenues
typically ranging from $20-100 million and/or EBITDA of $2-20 million. TriSpan is committed to create
value by bringing a combination of deep operational and financial resources to drive strong growth
and performance. Since inception, the firm has invested in 10 platforms totaling more than 30
companies to date. The goal of the TriSpan Rising Stars Fund is to become one of the sector’s leading strategic F&B partners that provides true value-add to restaurant entrepreneurs with the help of our in-house senior Operating Partners. Collectively, the Partners of TriSpan have invested in more than 20 restaurant groups globally. For more information, please visit the firm’s website at www.trispanllp.com.

Media Contacts:

Danielle Kovnat
Allied Global Communications
dkovnat@alliedglobalmarketing.com

Greg Deligdisch
VP of Marketing
Rosa Mexicano
Gdeligdisch@rosamexicano.com

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