Amate is a form of paper that has been manufactured in Mexico since the pre-Hispanic times. Amate paper was extensively produced and used for both communication, records and ritual during the Aztec Empire; however, after the Spanish conquest, its production was mostly banned and replaced by European paper. Amate paper production never completely died, nor did the rituals associated with it. It remained strongest in the rugged mostly inaccessible mountain areas of northern Puebla and northern Veracruz states, with the small village of San Pablito in Puebla noting its Shamans' production of paper with "magical" properties.
Our founder Josefina Howard was so inspired by the amate paper gods that she had them installed in our first restaurant. Today, the beneficent gods of chiles, tomatoes, beans, pomegranates, corn, and pineapples continue to protect and bless Rosa Mexicano and all of our guests.