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Our Story

When we opened the first Rosa Mexicano (which means “Mexican pink”) with chef and co-founder Josefina Howard in 1984, New York Magazine applauded us for introducing New Yorkers to a “hitherto unfamiliar, elevated version of Mexican cuisine.” Thirty years later, we continue to redefine expectations with our regionally authentic Mexican cuisine utilizing socially responsible ingredients combined with stylish spaces and festive atmosphere.

All of our award-winning dishes remain faithful to their traditional roots while incorporating regional accents and inspired innovation. You’ll know just what we’re talking about when you try our Pomegranate Margaritas or Guacamole en Molcajete, made in a traditional lava-rock mortar and prepared tableside.

While the original Midtown location continues to serve our signature menu amidst rustic, handcrafted furnishings, our new generation of restaurants is defined by stunning modern interiors. Many of the new Rosa Mexicano locations feature dramatic architectural details such as cascading water walls against a vibrant palette of purples, pinks, reds and oranges. With fourteen locations from New York to Miami to Los Angeles, our restaurants continue to win rave reviews and loyal patrons everywhere we go. And now, you can even bring the unique flavors of Rosa Mexicano into your home by visiting our online store or select retailers nationwide. We invite you to enter our world and experience our passion for the flavors of Mexico.

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